On Thursday, September 12th, 2019, our British distributor, Reinvent Lifestyle HS hosted their grand opening which was focused on emerging technology and cognitive training for athletes to prepare them for the growing “new age of sport”, also known as NeuroSports. This growing industry is re-shaping the potential of athletes in a variety of sports.
Multiple experts presented talks on technology in the sports-related field, such as Biofeedback, Improving Athletes’ Speed and Decision-making, Artificial Intelligence and its Role in Sports, and Recovering from Sports-Related Concussions.
Cathi Lamberti, CEO of SMARTfit, demonstrated the power of SMARTfit and how it is changing the landscape of NeuroSports through cognitive-motor training, both in sports performance training as well as in return-to-play sports rehab. Athletes now have access and the power to recover faster, play better and smarter, and make better decisions on the playing field with this new sports performance training technology.
Cathi’s presentation focused on presenting SMARTfit’s ability to increase cognitive decision-making abilities while under physical pressure and fatigue as is experienced during the final moments of a game. She also shared how SMARTfit is being used in multiple California based hospitals to help athletes recover from sports-related concussions, and how trainers and therapists have the ability to design programs, measure, track, and report on performance in real-time which enables them to adapt their programs in accordance with the patient’s progress.
Using SMARTfit in both orthopedic and neurological rehab is enabling athletes to return to play sooner and with the confidence that they are ready for play. This is explained by Dr. Chris Powers, who is using SMARTfit in his Los Angeles based facility:
“SMARTfit takes the focus of the player of the mechanics and moves it to the external, forcing the brain to solve two problems at the same time. This solves the big missing part in rehab because we want carry over onto the field. SMARTfit is a great tool to test if this is happening before they return to play.” – Christopher Powers, Ph.D., PT, FACSM, PAPTA
We congratulate Reinvent on your grand opening and wish you all the best with your launch of SMARTfit in the UK.